The Complete FeedBurner Guide with Some Cool Enhancements

What is Feedburner?

Feedburner is a service(now owned by google) which helps you in publishing your feeds in a better way.It helps you analyze your feeds,keep track of your visitors,know the number of feed subscribers etc.

How to Use Feed Burner?

1.Login to using your Google account

2.Copy your blog url,or your blog feed url and paste that url at


3.If you pasted your blog url( instead of your feed url (,then feedburner should be able to fetch your feed url automatically.[If you don't have a malformed template]

4.In the Next Step Give Title to your feed(Probably your site title itself) and also pickup a fancy slug(the final feed url will be


5.In the Next Stage,you should have finished Creating your feed


6.Now your feed should be live at

Branding Your Feedburner Feeds

You can Apply Domain Branding and Email Branding on Feed Burner

What is Domain Branding?

This is what we normally do-We burn our blog feeds using Feed Burner and ask our visitors to go to our feedburner Url to subscribe to our feed.

Wouldn't it be better if we were able to make the feed a part of our own domain rather than asking them go to a url like .Now with feedburner you can do that too. For example look at my feed url . Doesn't it look better than ?.Domain Branding can be done only if you have your own Custom Domain

What is Email Branding?

If you have activated the Email Subscriptions Option in feedburner,then users will be able to subscribe to your feeds by email.When someone subscribes via email,feedburner will sent feed  updates to all the email subscribers.We can brand the emails being sent.We can decide on the email from which the feeds should be sent(I use .You can also Brand the email by including your logo in the emails.You can do This from the different Sub Options under Email Subscriptions in the Publicize Tab at Feedburner.

How Does Branding Help Me?

Branding helps you in giving a professional touch to your feeds.You will now feel like a better owner of the feeds as the feeds can be viewed from your own sub-domain.

Will i loose my existing Subscribers if i  Opt for branding?

No, you are actually just making your original feed visible on your feed specific domain.And even your old feed url will  continue to work..Ie if you have , then after setting up branding, you will have the feed available at http://myfeedspecificdomain/FeedName also. These feeds are actually the same.So you wont loose any subscribers when you change the feed links on your blog with your new branded feed url

How To Setup Domain Branding?

Do you remember how you configured the Custom Domain For Blogger? You created a CNAME record for that.Its the same method for this one also.

Login to your Feed Burner Account and Navigate To the My Account Section(Top right Nav)

Now From the Left Pane Opt for My Brand

you will see something like

feeds CNAME on the right pane.

Now Create a CNAME record with the Name feeds and value  from your domain control panel(in the same way as you did for the custom domain)

Now add the new feed sub ddomain on the Right Pane(Feedburner) – I gave as i have created a CNAME with name feeds

After doing this,my feed became visible at

How to Setup Email Branding?

Navigate to the Publicize Tab and Opt for Email Subscriptions.If it is not yet activates,then activate it.Now in Communication Preferences,you can provide your custom email[user@yourdomainname] .I used .You can also format the email Properly in a custom way,and also add a logo to your email feeds by filling in the options in the Branding submenu.

Configuring Blogger To use our new FeedBurner Feed(Feed Redirection)

1.Login to your Blogger DashBoard

2.Goto Settings > Site Feed

3.Give Your new Feedburner Feed Url there and Save the Settings.


4.If you have used any links on your blog,pointing to your blogger feed,then change then replace them with the new FeedBurner Feed Url

5.Now anyone trying to access other blogger post feed urls) will be redirected to the Feedburner Feed that we Specified.

Adding Feedburner Email Subscription To Blogger

1.Login to Feedburner and Go to The Publicize Tab.

2.Look for the Email Subscriptions link in the left pane and click it

3.If you haven’t activated that service,Activate it.

4.Now Copy the Subscription Form Code from the right pane.

5.Make a New HTML/JavaScript Gadget in Blogger and Paste this code in that Gadget and save it.

6.Now you should have an email subscription form on your blog

Adding The Feedburner Feed Count to Blogger

1.At Feedburner Navigate to the Publicize Tab

2.Look for the Feed Count link in the left pane and click it

3.If you haven’t activated this service activate it

4.Choose the Proper Colors for the counter and click Save

5.Now Copy the Code from there and add it to any HTML/Javascript Gadget.If you have branded your feed URL,then make sure that you change the feedburner feed url in this code to your branded URL(i changed to

Adding The Feed Link to Blogger Instead of the Counter


<a href="my feed url" title="Subscribe To My Feed" rel="nofollow">Subscribe to My Feed</a>

You can modify the above Code with your feed url and paste into into an HTML/Javascript Gadget to have a Subscription Link on your Blog.If you need a better looking link,then

1.Navigate To the Publicize tab in Feedburner

2.Look For Chicklet Chooser in the Left Pane,and click it

3.Select the proper link that you need from the right pane and copy out the code

4.Paste this into an HTML/Javascript Gadget(If you used a branded domain make sure that you replaced the feedburner feed url with your branded feed url)

Preventing Search Engines From Indexing Your Feed

1.Login to your Feedburner Account and Navigate to the Publicize Tab

2.Now In the Left Pane,Look For the NoIndex Link

3.In The right pane,indicate that your feed shouldn't be indexed and activate that service


I have tried to explain all important aspects of using FeedBurner.Did i miss out anything important?If so Kindly let me know and i  will update the post. Did you fall into trouble trying to use a branded feed url?? Then drop me a comment or contact me @ the Blogger Forums. I will be happy to help you out.


  1. Thanks for describing it.Its very helpful for new Blogger s like me.Thanks again :)

  2. Help! I have used Google's feed reader personally for awhile and as of setting up my new 2.6.3 blog on July 28 (but not posting, and only deleting the date (not in the code) and changing my name on the blog to "Under Construction"). Several days ago I updated to 2.8.4 (a friend had originally thought it may be difficult to do 2.8.4). I can go to my website. I can sign up for new feeds. Google recognizes me when I try to sign up for Feedburner, but seems to contradict. On one hand it says it finds two feeds at my site (rss and atom) and then later today it said (rss and comments), both times, it has also said right after selecting the one I wanted, it said it couldn't validate me due to Error 404 can't find...and also invalid date-time. (I only deleted the Hello World thing several days ago, but only tried to set up my feedburner today, 8-19-09, did that change the code?) I find descriptions of this but no solutions on how to fix. Please help if you can. Maybe as I haven't posted anything, I was thinking it wouldn't work, but others have set up their rss feeds with their new blogs. Waiting for your reply. Thank you. Sheila (Also, I had been changing themes around, but never going into the code. How do you get into the Feedburner template to adjust the date-time problem (I read from July to Jul, for example, would fix it, but how did it get that way?) Confused newbie.

  3. @LadySheila,
    nice to see a wordpress user out here.. i can surely help you out if i see your wordpress blog url..

  4. Would you please help me about how can i customize my feed email? I mean I want to send to my subscribers just 3 or 4 sentences and have their a request to come my site again and read the rest.

    most of the man r doing this. How can i do that? PLease help me.

  5. Hello,

    Its a great article. I have a question for you. Let us assume I have a source called burnt with feedburner to produce a feed called When I open the same feed in a Feed reader, in the Header, the title links to original website back, in this case, Now, Let us assume I want this to point to instead of, how can we do that?

  6. I have trouble understanding the chicklet things. I have redirected my feed to feedburner in the blogger settings, but do I have to change the links on my sidebar "subscribe to rss" link? I read Google Feedburner help and it seemed like I don't need to, because I already changed the redirect link on the settings? Help!

  7. Hello.... I have one question....
    I want to take my subscriber to one particular page of my blog automatically once they confirmed their email subscription...

    For eg.

    One visitor come and fill up the email subscription form after this feedburner send him a confirmation link... Now when he click on the confirmation link one Thank you message will appear... So after this I want to take that visitor straight to my blog after confirmation..... lets say i want to take him to

    Please reply soon I am waiting




  8. Thanks so much! Is there a way to display the number of Subscribers in Readers, not just email subscribers?

  9. great blog and wonderful explanation. i have customized my blog in 4 hours with almost anything :D

    thanks again for this blog

  10. from the botom of my heart thank you so much!!!

    visit me:

  11. I do love your blog . Most of the things I search for land me here :)

    m struggling to find how some feedburner feeds have 'related posts' and links like ' read full story' etc, or send images with the feed. Can you help?

  12. I like this post,
    I'll try to my blog, thanks

  13. Nice post dude...

    Can u tell me, how i can send email automatically whenever any user subscribed my blog. In that email i wants to give some material to my subscriber for subscribing my blog.

    I am using service if you have any idea aabout it then pls share it with me.


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